AMERICANS ABROAD.

Hauraki Plains Gazette, Volume XXXVIII, Issue 5079, 24 January 1927, Page 4

AMERICANS ABROAD.

DON’T SAY VERY MUCH.

DO THEY ADVERTISE ?

Mr F. W. Keilog, of Los Angeles, the owner o'f 16 American west coast newspapers,, said in Sydney that, the average American did not have very ■much to say about his country except in a general way. He was referring to the opinion expressed by the Prime .Minister that America did not sufficiently advertise herself, anhd an editorial article in the Daily Telegraph on t,h,e subject.

“Americans naturally think their country the best to live in, Mr Keilog went on, “but when it comes to specific statements about their own community very few American travellers, say very much.

“Of course,” Mr Keilog added, with a smile, “there are. a few o'f us who come from Los Ankelcs in Southern California.”

In reply to a question as to whether he thought Australia was. sufficient,ly well-known in the United States, Mr Keilog quickly replied: “1 don’t think Australia begins to advertise herself in the way she should.” Films should be sent to the, United States, and trained journalists, who would help to make Australia’s beauty and possibilities. known there. He believed it was only a question of time when as many Americans would travel abroad to the west, as were now travelling eastward.

Los Angeles, said Mr Keilog, raised a million dollars a year to advertise Southern California in the eastern American newspapers and magazines. A constant stream of visitors was the result, and tourist trade worth over 20,000',000 dollars. “The average citizen of the United States has no idea that Australia is as civilised and as far developed as we have found it,” he continued. It has been a revelation to us to see the beautiful cities in New Zealand and Australia. I hope to come back before long with an auto’ of my own, and go wherever I please throughout b°tli