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Hauraki Plains Gazette, Volume XXXVII, Issue 4973, 12 May 1926, Page 3

A novelty nas appeared on the maret in the shape of a toasted tobacco which has caused quite a sensation in smokers’ circles. The process of toasting seeing to have a more beneficial effect upon tobacco, similar to what cooking, broiling, and roasting has on food. It develops the. flavour and makes generally more savoury ahd appetising, and last, but not least, also more digestible. Small wonder that the local pro-duct has greatly gained in popularity through this latest improvement, and smokers are advised to give it a trial. They are in for. quite a new flavour. There are three grades obtainable now —Riverhead Gold, a very mild and aromatic smoke; Toaisted Navy Gut (Bulldog), of medium strength; and if you prefer a full body try Cut Plug No. 10, the Bullhead label. All made of. a new type of leaf famous for its small percentage of nicotine. Doctors and experts proclaim them to be healthier than most of the foreign tobaccos ; and another consideration is their lower cost They will reduce your tobacco bill by 30 per cent.*