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Hauraki Plains Gazette, Volume XXXVI, Issue 4826, 27 March 1925, Page 3

Through the simple process of toasting his tobacco the modern manufacturer has been able io effect an enormous improvement in the smokings quality. It is a well-known fact that cooked food is wholesome’? and more digestible than raw food, and the sam principle applies to tobacco. We do not eat raw meat or fish or drink raw coffee, why should wo smoke raw tobacco. It is wonderful how the flavour of tobacco can be developed by toasting. Try any of tne brands and you will notice a, marked the improvement, and what is also important as a result of the toasting prbce‘:s, the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their .attention, and avoid strong foreign tobaccos heavily charged with nicotine, they are sure to undermine even the most robust constitution. Not only is the local article purer and. more wholesome than most of the imported, brands, but it is cheaper, too. Riverhead Gold is mild ami fiuomatic ; Toasted Navy Cut (Bulldog), of medium strength ; but if you prefer a fullbody try Cut Plug