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Hauraki Plains Gazette, Volume XXXV, Issue 4792, 22 December 1924, Page 2

It is the roasting of coffee berries , that results in the development of the exquisite flavour so much appreciated t by coffee drinkers. That is well J known But it is not so well known < that our New Zealand-grown tobaccos are now subjected to the same roasting or toasting precess, and with the same result. The flavour is brought fully out, while at (he same time the deleterious properties of tite tobacco are destroyed. All tobaccos, no matter where grown, have this in common—that they contain nicotine, some more, some less. And it is this poison that is chiefly responsible for the suf- 1 ferings of those who indulge too freely in the use of the fragrant weed. Heart and nerves are generally affected, ami often the eyesight Scientists now tell us that toasting neutralises part of the nicotine, and that toasted tobaccos may, therefore, be smoked t with impunity. They recommend Riverhead Gold, mild and aromatic ; Toasted Navy Cut (Bulldog), medium strength; and the full bodied Plug No. 10 (Bullhead label). Allare toasted.*