BUYING FOR CHRISTMAS.

Hauraki Plains Gazette, Volume XXXV, Issue 4790, 17 December 1924, Page 3

BUYING FOR CHRISTMAS.

DISPLAY IN PAEROA SHOPS.

WHERE TO MAKE PUBCHASES.

The spirit of Christmas is already abroad, and the rush of Yuletide spending has begun. With the advent once again of the festive season the businessmen of Paeroa have set a standard in regard- to catering for the requirements of a discriminating public in no uncertain manner. Preparations for the greatest shopping festival of the year* have kept the local tradesman busy foi some considerable time, and a glance found the various shops will convin’e the residents of Paeroa and surrounding districts that nothing has been left to chance, and that Paeroa, can rightly claim that as a natural centre of a large area of fertile country its businessmen this year offer quality, service, and selection second to none in the province. The public will be very hard to please if this year it is found necessary to visit neighbouring towns for the purpose of selecting Christmas gifts. No one this season need fear that Santa Claus, as represented by the retailers has not just what is wanted, and of the quality and at the price that will suit. The workshops of the world have been c|rawn on for supplies, and they have responded with all that is novel, good, and pleasing. To-day, and again on Friday, is published for the information and guidance of the buying public a number of interesting announcements of what the local retailers are offering. The suggestions made througlFthese columns must prove valuable, m solving the question that annually recurs of “what to give . ~ There can be no difficulty this year as variety is the feature or all displays. There are gifts to suit every purse, gifts that will delight the receiver of whatever age or sex. Be loyal to youi own shopping centre and back up the people who have interests at heart as well as the development and futu P > perity of the town and district. Buy your gifts m Paeroa.

VICTORIA BAKERY.

D.‘ LEACH'S MODERN PLANT. Mr D. Leach, a former owner of the Victoria Bakery for many years, has again taken over control of this oldestablished business, and has .adopted the slogan of Quality and Service. Under his personal management the trade has steadily increased, and it i; ’ uHi.'y this week that considerable structural and internal alterations have been made to the premises, and the bakery is now one of the most modern and hygienic in the province, which is saying a good deal. To give the public the knowledge that the bread and other edibles supplied from the Victoria Bakery are made under ideal sanitary conditions, it is worthy of record that the bread is manufactured from first quality ingredients mixed by machinery and baked in a scrupulously clean bakehouse. Mr Leach insists that every man in his employ must be a thorough tradesman, and the delivery staff are also well trained in looking after the requirements of their customers. Flour and the various ingredients used in the manufacture of the delicious ismall goods and pastries are stored "in a specially constructed airtight and dustpioof room. Owing to the good ventilation and scrupulous cleanliness of the plant and buildings, dust and flies are reduced to a minimum, iand under such conditions have the products of the Victoria Bakery become so popular with the public. Mr Leach can now undertake with his extra accommodation more trade in both bread and cakes, a speciality at presnet being Christmas cakes, of which just over a quarter of a ton have been manufactured during the past week. MALTANA BREAD. From time to time doctors have advocated before conferences of master bakers the necessity of wholemeal : bread. Mr Leach has devoted considerable time and study to the subject, and to-day he hold the letters patent for Maltana bread, which is pure, “tastj', and specially suitable for in- . vafids. Arrangements have been made for regular jsupplies of meal, and customers can rely on obtaining special quality wholemeal bread, as swell as the ordinary brown bread. Daily deliveries are made to all parts of the district. The quality of the small goods, pastries, and block cake is too well and favourably known io need comment. Suffice it to say that the public are asked to buy their Christmas cakes early in the ween and avoid being disappointed at the Hast moment. Telephone ycur orders ■■ to the Victoria Bakery, No. 23. FRUIT AM) VEGETABLES. G. QUING SELLS THEM. In this festive season, as well as in others, Mr Geo. Quing, Belmont Road, b ready to supply all your requirements in fresh vegetables. Cucumbers, tomatoes, green peas,- lettuces, / and all salad greens, and vegetables 'in season are on hand. Mr Quing is making a special feature of fruits for the festive season, and he has acquired the knack of buying right and £ stocking only clean, fresh, saleable fruit. At the present time- plums, apricots, peaches, and fresh strawberries are arriving daily direct from the growers. Patrons can rely on getting only the choicest and freshest New Zealand grown fruit and latest shipments of Island oranges, bananas, and pines. Quality stocks of confectionery and summer drinks are also obtainable. Promptness, civility, and quality. make the keynote of the establishment. THE ECONOMIC. CHRISTMAS SUGGESTIONS. The Economic, Normanby Road, presents many attractions to the local residents and visitors to Paeroa, and Christmas gift-givers will be delighted with the variety of useful and seasonable suggestions which the stocks embrace. The wonderful values obtainable at a moderate cost speak for tliemwelves. Enumeration of the hundreds of lines would be tediouis, but Mr G. H.- Jones extends a hearty invitation to all to come and look round "The Economic.” Ladies, the menfolk, and especially children, will find much to interest them among the y fascinating display of .articles.

THE DOLLY VARDEN.

PURE FRUIT DRINKS AND ICES. Something of a novelty presents itself on entering the Dolly Varden in Belmont Road, four doors from the railway station. Reference is made particularly to a pure fruit juice and soda fountain, which is believed to be the only one outside of Auckland City. Only the genuine juices of pure fruits are used in the manufacture of the delicious and refreshing drinks that are obtainable from this fountain. Pure ice-cream and fruit eundaes are another feature of the Dolly Vai den. Mr R. B. Dunlop has recently installed an electrically driven icecream plant according to the Pure Foods Act which provides for perfect sanitation. The Act also provides that ice-cream shall be composed of milk and cream sterilised by boiling or pasteurised by being kept at a temperature of not less than 156 degrees Fahr., for twenty minutes and subsequently frozen. Ice-cream shall contain not less than ten, parts per centum of milk fat present in the form of cream, and ,as Mr Dudlop personally makes his ice-ci;eam and the pure milk and cream used in its manufacture is obtained from his own specially selected herd of cows kept under the most hygienic conditions—patrons can rely on getting only the purest and best. In addition to meeting the demand for icon Mr Dunldp also caters largely for the trade, dances, and social functions. This year the Dolly Varden is specially featuring English chocolates in fancy boxes, which can be later used as handkerchief or glove boxes. For the children there is an endless variety of Christmas stockings, Paiscall’s English sweets, and fascinating novelties of the season. Full stocks of Colonial sweets and biscuits are also to be found on the premises, and Island as well as local fruit is stocked, fresh supplies arriving daily. lollies and sweets. MRS. WARREN’S CORNER SHOP. It is just a year since Mrs R. B. Warren commenced business in Paeroa, and her large corner- shop in Belmont Road, opposite the railway station, has become a popular rendezvous for young and old. Mrs Warren has given a lot of time and study to the proper way to meet the wishes of the public, and the result has been a steady custom that shows how well she is serving the public taste. At her shop can be had the very best chocolates, including Cpdbury’s; Fry’s, Galey's, as well as those well-known New Zealand makes, Aulsebrook’s Brown Bros, and Geddis, and. others. Also a large variety of toffees, fancy sweets, and novelties suitable for the kiddies’ stockings.. Pure ice-cream and refreshing summer drinks are always on hand. Supplies of locally grown fruit, as well as the Island varieties, are regularly received, an<l orders are now being taken for jam fruit. Mrs Warren also holds the Paeroa distributing agency for Hellaby’s famous small goods, a supply of which no home or picnic party should be without. These edibles are always fresh, wholesome, and expeditiously served. Christmas cooking can be reduced to a minimum by placing your orders now with Mrs Warren for cooked and dressed poultry and cooked hams. This department is under the personal (supervision of Mrs Warren, and patrons can rely on promptness and satisfaction every time. SMOKES AND NOVELTIES. MISS C. M. ADAMS. Miss C. M. Adams, fancy depot, Belmont Road, wishes io extend hearty seasonal greetings to the residents of Paeroa and surrounding districts, and issues a cordial invitation to all 'to visit her shop and inspect the new stocks of, tobaccos, cigarettes, genuine Loewe pipes, and all smokers’ requisites. There arc choice Christmas gifts for .all, including manicure sets, sunshine purses,- and fancy bags. A splendid display fe also made of dolls of all kinds and sizes, mechanical tovs, wooden toys, and many other lines and novelties. There is also a fine selection of English china and glassware, which would be very suitable for gifts. Miss Adams is offering her goodis at special prices, and the public' can rely on quality and selection.

FOR CYCLISTS. GEORGE W. BROWN’S PREMISES. This is the first Christmas Mr G. W. Brown lias been in business on his own account, but a visit i.o his interesting shop, situated in the new block of buildings in Belmont Road, reveals that he knows how to eater for the public and that his stocks are of the ba>t quality at reasonable prices. MiBrown is specialising in push cycles, and he is offering the famous B.S.A. cycle, complete, at a special Christmas price, of £l6 10s cash. For those requiring a lower priced cycle the Earl at £lO, and the Argyle at £8 10s, cannot but appeal to those who are looking to obtain enjoyment and healthful exercise, ais well as an economical and speedy means of travel. One of the best assortments of cycle tyies in the town is to oc seen at these premises, including such wellknown brands as Mosley, Dunlop, Bar-net-Glass, and other reliable makes. A special Christmas offer of two tyres and two tubes is well worth inquiring about at once. Mr Brown is not confining his activities solely to push cycles, as he has the local agency for the famous Indian motor-cycles, including the Indian Chief (heavy), Indian Scout (medium), and Indian Prince (light). These reliable machines are specially adapted for local road conditions, and can be otbained for cash or on exceptionally easy terms. All cycle and motor-cycle accessories are stocked, inducting grease and oils. Cycles are built to order on the premises, and all classes of repairs are expeditiously undertaken, the .workmanship and materials being guaranteed. A very suitable seasonal gift would be a gramophone, and in this respect Mr Brown has the Ohinemuri agency, for the Brunswick machine —the machine that has been approved of by the Education Board for use in schools. Expert repairs to all makes of gramophones can be promptly executed. English tricycles, a special feature for children!, are stocked in four sizes. The machines are of expert workmanship throughout, and will last for years. The moderate cost and sterling j value offered will amaze you. ; Another line of good vaiue that is j being offered at Christmas reductions j consists of A. and W. Powell’s fav- I ourably known seagrass prams in several designs. Mothers will be relieved to know that*any make of pram can be re-tyred while they wait at these premises. Mr Brown extends the compliments of the season, and issues a cordial invitation to all to call in and have j a chat. I — j THE CHRISTMAS JOINT. | F. J. WELLS AND SONS. j The Christmas joint is not "just an j ordinary joint,” but something which is looked forward to for weekis. Therefore, it is well worth your while io buy carefully. You may order n advance from this firm with every confidence, because it is the regular custom that they value, and therefore desire to prove their value in the meat supplies. Once again Messrs F. j. Wells and Sons are making a special feature of catering for the Christmas meals, and patrons can rely on ; receiving prime lamb and meat of aL j kinds tender and true to name. The premises have been thoroughly renovated and painted .throughout, and this, combined with hygienic cool storage conditions, assures patrons that they will not only receive the best of goods, but that they will be as fresh and wholesome as it >s humanly possible to have them. This firm s motto is "Quality, Cleanliness, and Civility,” and no efforts are spared fc. live up to it. Your Christmas dinner will be much nicer if you get your joint of lamb, mutton, beef, or veal, spiced beef or pork from Wells an 1 Sons, but three is one thing that is respectfully .asked of patrons, and that is to hand in their Christmas orders early, and the firm can then be sure of supplying the best and primest meat in the district. BEAUTIFUL GIFTS. AT WILLIAM McCULLAY’S. The festive season has arrived, and so has a wonderful display of Christmas gifts at Mr Wm. McCullay’s up-to-date jewellery establishment, Normanby Road. Those in doubt as to what to buy we advfee to call in and have a chat with Mr McCullay about that engagement ring, dress ring, or wedding ring. A bewitching display of brooches, tie-pins, bangles, many makes of wristlet watches, pocket watches, eversharp pencils, fountain pens, pocket wallets, silver og E.P.N.Scigarette cases, tobacco pouches, ten and coffee sets (splendid value), and, in fact anything in the way of jewellery, plate, or Doutlon-ware—any article that one may keep in remembrance of Christmas, 1924. Remember, his prices are right, and only sterling quality goods are offered. Mr McCullay extends seasonal greetings to all, and states that he is ever willing to meet people in any reasonable way in connection with business transactions, as has been his proved custom in the past. THINK OF OTHERS. MRS, J. FALLON’S GIFTS BAZAAR. To be unselfish is a great virtue. This is the season of the year to think •of others, and to purchase gifts for your friends. A visit to the premises of Mrs J. Fallon, Belmont Road, will reveal a wonderful assortment of Christmas gifts, including latest and most popular makes of pipes, smokers’ requisites, hair brushes, manicure sets, handbags, wallets, purses, shaving sets, collar boxes, and many other lines. Tlie well-stocked bookshelves contain all the latest fiction in popular editions, and there is a fine assortment of all the popular annuals for boys and girls, besides illustrated papers, magazines, and other periodicals. Special attention has been given to Christmas cards, of which

there is a splendid assortment. Many, useful and practical gifts are to be found in the wide range of china and glassware displayed. The children are amply catered for in the toy department, where everything that delights, the kiddies can be obtained at prices to suit all purses. Mrs Fallon has carefully studied the requirements of the public, and the wide range of goods at her shop shows an excellent choice of selection and intimates to the visitor at once that, knowing the public fancy, she has provided accordingly, CHAS. HOLES GREETS YOU. HARDWARE AND GARDENING. Chas. Holes extends a Merry Christmas to all, and intimates that he is still in business in Belmont Road, and has many practical gifts and useful lines to offer you for your garden, farm, or for beautifying the home generally. Your house or shed may need a brightening touch here and there to make it look ever so much better and at the .same time prolong its life. You cannot go far wrong in inspecting the stocks of paints, enamels, and oils, and also wallpapcis and scrim, displayed by Chas. Holes. He will tell you What to rse, how to use it. and how much to use. Every house needs good tools, because just think of the hundred and one jobs to be done about the home. Mr Holes can supply reliable toole of.every description ; also all classes of household brushware, ironmongery, and faint requisites. As a nurseryman Mr Holes is hard to beat, as he has gained the practical knowledge as .to what seeds, plants, phrubs, etc., are most suitable for this district, and is only too willing to pass on the information at his disposal. Shoppers should make a point of visiting the little shop with the big stocks.