NEW ZEALAND FRUIT.

Hauraki Plains Gazette, Volume XXXV, Issue 4700, 19 May 1924, Page 3

NEW ZEALAND FRUIT.

LONDON ADVERTISING CAMPAIGN. GUUD DEMAND EXPECTED. In a letter received by the New Zealand •• ruitgrowcis’ Federation from its president (Mr T. W. Attwood), who is in London, he .slates that he has arranged for a separate advertising campaign to be curried < i>l during the time of the arrival of New Zealand trail in England. Last year New Zealand joined with Australian and Tasmanian fruit-shippers in a comprehensive advertising scheme, but this year the Export Advisory Committee and the federation decided that a New Zealand campaign should be instituted, and air Attwood was instructed by cable to make the necessary arrangements. The scheme will take the form of large poster advertising in all Ute lube stations in London, and attractive showcards will be distributed amongst all the first-class shops handling New Zealand fruit. One hundred thousand leaflets have been printed, and will be distributed amongst -those engaged in the fruit trade, and the balance will be distributed by Mr Attwood from the fruit stall at the Empire Exhibition. Arrangements have also been made for 200 lar ; ge bills, with New Zealand apples printed upon them, and these will be placed in various brokers’ premises, also on both sides of the lorries of one of the largest handlers of New Zealand fruit. The lorries employed by this flrm number 60, so a good advertisement should be secured over a radius of 40 miles fiom Covent Garden.

Mr Attwood states : “In spite of all protests and deputations Jrom fruit importers, port charges on fruit w ill be increased by 2d per case. The reason given for the increase is that dock labourers have recently had an increase of 2s a day in their wages. One of the brokers handling the largest quantity of New Zealand fruit lias decided to lighter fruit from the ship’s side to London to avoid this increased cost, and providing the first shipment is handled satisfactorily this method will be adopted with all future shipments to that firm. Mr Attwood expresses the opinion that there will be a good demand for New Zealand fruit this season, owing to the fact that fruit buyers and fruit merchants are ont regarding too favourably the decision of the Australian authorities to allow t’iie export of black spot fruit from Tasmania and Australia. New Zealand fruit this year will be of the same standard as that of- last year.