NEED FOR “BOOSTING.”

Hauraki Plains Gazette, Volume XXXV, Issue 4682, 2 April 1924, Page 1

NEED FOR “BOOSTING.”

ADVERTISING THU DOMINION. METHODS TOO LAX. flint New Zealand is losing golden opportunities of securing the right elacs of immigrants through wrong advertising methods abroad is the opinion of Mr F. C. Glass, a visitor from Brazil, who has travelled extensively all over the world, and who claims to know not a little about the value of increased population, The New Zealand Government should revise its methods of advertising at Home,” declared Mr Glass to a Wellington Dominion reporter last week. “One can travel up and down the British Isles without seeing any reference to the advantages the Dominion offers to people who are not afraid of work. Attractive posters are displayed ail over England by the big sipping companies setting forth the luxury of their steamers and the pleasures to be derived by their passenger services. ' The New Zealand Government should follow this lead as attractive posters are seen by millions of people, and bring better results that can be obtained by lecturers, The only advertising at present done by the New Zealand Government i.s at the High Commissi oners’ office, in the Strand, and that is only see.i by the people who pass along this thoroughfare. Advertising, to bo effective, should be done in the agri' cu’tural towns and great industria. centre; where the class of settler New Zealand requires is to be found. The New Zealand Government would be well advised to offer a prize of £lOO or even more for the best pictorial posters, setting put the climatf: attractions of New’ Zealand and the openings which exist for enterprising settlers If this were done, it would not be long before thousands of immigrants of the right class would floc!; to the Dominion to their own advancement and that of the people cf the country.”

As evidencing what can be accomplished by attracting immigrants to a young country, Mr Glass slated that during the past 20 years fully two niillion Italians had come out and settled in the State of San Paulo in Brazil. The average rate of immigration was about 100,000 a year. The Italians made excellent colonists, being industrious and frugal. The re suit was that San Paulo was the most* progressive State in Brazil. It was largely given over to agricultural and industrial pursuits.