Page 4 Advertisements Column 4

Hauraki Plains Gazette, Volume XXXIV, Issue 4604, 21 September 1923, Page 4

New Points of Advantage with Prest-O-Lite. Its large capacity gives quick take-off, satisfactory lights, longer life. Patent post construction ensures absolute rigidity of the positive and negative plate assemblies. The jar covers are pressed and rivited in position by. forcing a solid ring of lead down from a portion of the post, in to the camphored recess provided on the cover. This being done IlnSfll under great heat ensures an 'ggggguSEsß Absolutely Leak-proof Joint 30 that acid cannot creep up and carrode terminal clips and starter cable. The advantages of “Prest-o-Lite ’are created by knowledge, and the battery is offeied as the best and most satisfactory on the market to-day. All sizes sold. We are Local agents for Prest-O-Lite. Paeroa Engineering Co. Ltd Motor and General Engineers.

—HOW TO GET— What Farmers Earn Unorganised fanner* get what the merchant* and speculators allow them to get. By organising control and applying marketing ability to their own business, farmers can GET what they EARN. It is no use manufacturing cheaply a product of superb quality unless die good* are “ SOLD ” right, and their full value realised. To forge the third link in the chain of profit, the N.Z.C.D.C. established its own London Office to supervise the marketing of its immense production. This step has conferred more direct benefit upon the Company suppliers and upon producer* in this Dominion than they are yet aware of. Lqndon control gives the producer what he earns: — ‘ i. By checking sales before arrival, and so preventing the speculators’ usual move of “ bearing ” prices before buying in.2. By standardising prices through all agents, and so preventing cut-throat competition in the same goods. 3. By securing full prices in times of scarcity, and easing the drop in times of plenty (wonderfully good work has been done in this way: work that has meant hundreds of thousands of pounds to the producers.) 4. By feeding the market, and not flooding it. For the first time in history, this policy has provided continuity of supply to the retail trade, thus establishing a permanent trade, and goodwill with live distributors. This policy avoids the sacrifice of connection for months at a time with the consequent cost of regaining it CONTINUITY OF SUPPLY IS A FIRST — PRINCIPLE OF BIG BUSINESS — By applying the principle* of big business, the producer will GET what he EARNS. But only his UNITED POWER will enable this to be done. The New Zealand Co-operative Dairy Company Limited HAMILTON AUCKLAND PAEROA

THAMES VAIIEY ELECTRIC POWER BOARD. MOFFATT RANCES. COOK BY WIRE SAFE - - EFFICIENT ECONOMIC. Latest Models Just Arrived. Call and Inspect.