Page 4 Advertisements Column 4

Hauraki Plains Gazette, Volume XXXIV, Issue 4595, 31 August 1923, Page 4

THE SUPERIOR STORAGE BATTERY. 11l ..1.1 I The Prest-O-Lite has been evolved to meet the demand for a highly efficient battery, which will stand up to the heavy demands made upon it by ignition and lighting service. The Prest-O-Lite means Longer Battery Life. s superior design and rugged construction make it the I ideal battery for all work. It embodies several new principles in battery construction, and its large capacity means quick starts and bright lights. Call and let us show you the Prest-O-Lite. Stocked in sizes for all makes of cars. Paerod Engineering Co. Ltd Motor and General Engineers.

“ Alfa Laval ” PRICES REDUCED. Write The “ Alpha ” has ever been recognised as the world’s best and most reliable or separator. High quality of materials, .< ! strength of construction, expert knowledge * and workmanship, all combine to make the to-dav “ALFA LAVAL ’’the world’s Standard z Separator. SO Reorganisation and increased production , has enabled the Alfa Laval Company to announce a substantial reduction in price. our Compare the Old and the Representative New Pr >ces. Gals. may per hour. Old Price New Price Viola 3 13. £l6 0 0 £lO 10 0 call Viola 4 22 20 0 0 ,13 o'O Colibri 3 33 25 10 0 16 10 0 Colibri 4 45 31 0 0 21 0 0 vou Colibri H 3 - 33 30 0.0 18 10 0 Z Colibri H 4 45 35 .0 0 23 0 0 Without Daisy 3 65 46 0 0 29 10 0 Daisy 4 90 '53 10 0 36 15 0 delay. Daisy H 3 65 50 0 0 31 10 0 Daisy H 4 90 57 10 0 39 0 0 Regina 130 80 0 0 55 10 0 D. McL. WALLACE, LTD. TE AROHA—MATAMATA—THAMES. * Distributors of Ford Cars, Trucks, and Tractors. Full Stocks of Genuine Ford Spare Parts.

— HOW T 0 GET— What Farmers Earn Unorganised farmers fat what the merchants and speculators allow them to get. By organising control and applying marketing ability to their own business, farmers can GET what they EARN. It is no use manufacturing cheaply a product of superb quality unless the goods aiw “ SOLD ” right, and their full value realised. To forge the third link in the chain of j>rofit, the N.Z.C.D.C. 'established its own London Office to supervise the marketing of its immense production. This step has conferred more direct benefit upon the Company suppliers and upon producers in this Dominion than they are yet aware of. London control gives the producer what he earns: — 1. By checking sales .before arrival, and so preventing the speculators’ usual move of “ bearing ” prices before buying in. 2. By standardising prices through all agents, and so preventing cut-throat competition in the same goods. 3. By securing full prices in times of scarcity, and easing the drop in times of plenty (wonderfully good work has been done in this way: work that has meant, hundreds of thousands of pounds to the producers.) 4. By feeding the market, and not flooding it. For the first time in history, this policy has provided continuity of supply to the retail trade, thus establishing a permanent trade, and goodwill with live distributors. This policy avoids the sacrifice of connection for months at a time with the consequent cost of regaining it. CONTINUITY OF SUPPLY IS A FIRST — PRINCIPLE OF BIG BUSINESS — By applying the principles of big business, the producer will GET what he EARNS. But only his UNITED POWER will enable this to be done. The New Zealand Co-operative Dairy Company Limited HAMILTON AUCKLAND PAEROA