Page 4 Advertisements Column 4

Hauraki Plains Gazette, Volume XXXIV, Issue 4583, 6 July 1923, Page 4

The Best Butter Pays Best .— .ii- ■ i ■ i l i rrrrr BIG standardised factories, can and do make better butter on a commercial bests, than small factories, and thus return producers a better price for a quality product. The amalgamation was designed to, improve “quality,” and so earn the best price for all suppliers; It has done so. Whereas before amalgamation, the average grade wao about 89, last year it was 91.54 This year it is going to be very much better. The performance of Frankton No. I Factory in making over 10,000 boxes in a month with an average grade of 94.46 is easily a record for New Zealand. The grade has improved, because: — 1. The suppliers a» * body have ce-epereted with the gradisf systesi to improve their predset and help thenwelvoa. 1. By standardisiag the grades of raw material, oar Factories are able to staadardiso the process of maanfactiraEvery stage of manufacture in every factory is the same. Therefore the product is the same. The ingredient* - —SBfiW: They are analysed before purchase, and are bought in bulk. This uniform and consistent care results in the production of a standardised butter in big lines. Big buyers demand big parcels of guaranteed even quality. We can meet the needs of the market, and our ability to do so enables us to secure a premium for the producer. The secret ef saccess in a world beating business is: a standardised quality product in bulk lines Only by co-operative combination on a big scale can farmers apply to their own benefit the lessons of big business. The New Zealand Co-operative Dairy Company Limited HAMILTON — AUCKLAND PAEROA