Page 4 Advertisements Column 4

Hauraki Plains Gazette, Volume XXXIV, Issue 4573, 11 June 1923, Page 4

The Best Butter KSBXSSSHHBMRHMRI Pays Best BIG standardised factorial, ctn and. do make better butter on a commercial basil, than small factories, and thus return producers, a better price for a quality product. The amalgamation was designed to improve “quality,” and so earn the best price for all suppliers) It has done so. Whereas before amalgamation, the average grade wac about 89, last year it wa5.9i.54- Thl » year it is going to be very much better. The performance of Frankton No. I Factory In making Over 10,000 boxes in a month with an average grade of 94.46 is easily a record for New Zealand. The grade has improved, because s - 1. The inpplisrs a« a bedy have eo-eyerated with ths grading system te imprsve their preduet and help themselves. 1. By standardising the grades ®f raw material, enr Factories are able te standardise the process of manufacture. Every stage of manufacture in every factory is the same. Therefore the product is the same. The ingredients and materials used are the same. They are analysed before purchase, and are bought in bulk. This uniform and consistent care results in the production of a standardised butter in big lines. * Big buyers demand big parcels of guaranteed even quality. We can meet the needs of the market, and our ability to'do so enables us to secure a premium for the producer. The secret of ssccess in a world beating business is: a standard* ised quality product in bulk linos e Only by co-operative combination on a big scale can farmers apply to their own benefit the „ lessons of big business. The New Zealand Co-operative Dairy Company Limited HAMILTON AUCKLAND — PAEROA