VALUE OF ADVERTISING.
PRICE REDUCTIONSi FOLLOW PUBLICITY. “It is becoming a recognised fact that advertising does not add to, the selling cost of an article,” said Mr W. Clare Lees, president of the Manchester Chamber of Commerce,' at the halfi-yearly meeting recently. “Overhead charges are reduced consequent on the increased sales. There are well authenticated cases where, after spending large sums on. advertising, the article itself has been actually sold at a lower price than before that expense was incurred. "If you believe in your business and your production., don’t hesitate to spend money on advertising, for by so doing you will also be increasing the general business of the country, helping fo find employment, and stimulating the action and reaction of one trade upon another.”
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https://paperspast.natlib.govt.nz/newspapers/HPGAZ19220922.2.20
Bibliographic details
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Hauraki Plains Gazette, Volume XXXIII, Issue 4470, 22 September 1922, Page 3
Word count
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126VALUE OF ADVERTISING. Hauraki Plains Gazette, Volume XXXIII, Issue 4470, 22 September 1922, Page 3
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