THE Hauraki Plains Gazette With which is incorporated THE OHINEMURI GAZETTE. Motto : Public Service. MONDAY, WEDNESDAY, & FRIDAY. MONDAY, AUGUST 1, 1921. HAURAKI PLAINS GAZETTE

Hauraki Plains Gazette, Volume XXXII, Issue 4298, 1 August 1921, Page 2

THE Hauraki Plains Gazette With which is incorporated THE OHINEMURI GAZETTE. Motto : Public Service. MONDAY, WEDNESDAY, & FRIDAY. MONDAY, AUGUST 1, 1921. HAURAKI PLAINS GAZETTE

Readers will note that, commencing with to-day’s issue, an alteration in the title of this paper has been effected. The main title is now “The Hauraki Plains Gazette,” and, of course, the old title, “The Ohinemuri Gazette,” has been incorporated as a sub-title. The reason of the change will be apparent to our readers, for they will have noted that the “Gazette” devotes a

good deal of space to the publication of news and propaganda matter designed to promote the development of the Hauraki Plains. It will readily be conceded that the name “Ohinemuri” by no means conveys an adequate indication of the district over which this journal circulates, or of its sphere of influ • ence. Furthermore, while it is perfectly obvious to outsiders that a paper published at Paeroa, which is the leading town in the Ohinemuri County, must necessarily be the public organ for it may not be so apparent to non-residents of this | district that the “Gazette” is also dedicated to the furtherance oi Hauraki Plains interests in justice to ourselves, therefore, and to the Borough of Paeroa as the natural economic, road, and railway centre for the Plains, the change has been deemed advisable. /

Obviously the kind of paper we are able to produce de’pends entirely on the volume of advertising and printing orders we receive. For the most part the business people of Paeroa have supported us loyally, while on our side we have greatly increased the circulation and have done our best to advance the progress of Paeroa and district, which includes Ohinemuri and Hauraki Plains counties. And we have reason to believe that our advertising will increase, for a numjer of business men have voluntarily assured us that their advertisement spaces have paid them, and they have renewed

their contracts. A few who have not seen their way clear- to advertise are by no means sceptical as to its advantages, and they intend to take spaces when the time is opportune for their particular classes of business. We have, therefore, every reason to anticipate that the “Gazette’ 1 will be an ever-improving paper, being in itself the best advertisement the district can have in the eyes of informed outsiders of standing, and also a powerful lever on the side of progress. Without a single exception, business and leading public men in Auckland, Hamilton, Te Aroha, and Thames who have been shewn the “Gazette” have spontaneously remarked, in effect, that the paper is a well-printed sheet, contains an excellent supply of local news attractively presented, and is whole-heartedly devoted to the interests of the magnificent district it serves. This is a reputation to be envied; with the continued co-operation of our subscribers, advertisers, and printing customers we shah not only maintain, but improve our standard. Though the name of the paper be changed somewhat, the policy, as expressed in the motto, “Public Service,” which always appears above the loader, will never be altered.