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Hokitika Guardian, 18 October 1933, Page 8

"When tobacco has a very pronounced ‘bite’” remarked the coroner at a Chicago jnquesi to.r “autopsy,’’ as the Americans say),’‘‘it is obvious that it contains too much nicotine, and the habitual use of such tobacco is certainly unwise. It appears that in this c a & e deceased (a house decorator, who died while smoking his pipe), was a heavy smoker, sometimes using as much as tow ounces of tobacco a day. This tobacco, a sample of which I have analysed, was unusually strong. Its nicotine content wag three' times as great a 9 it should have been. It gradually affected the heart, and its cumulative effect was undoubtedly the cause of death.” Happily New Zealander, s run no such risk. 0u r beautiful New Zealand tobacco is toasted, and this process (necessitating the employment of elaborate machinery and skilled labour) safeguards the smoker, because it draws out the poisonous nicotine besides imparting to the tobacco its famous flavour and unequalled fragrance. There are four toasted brands: Riverhead Gold, Navy Cut No. 3 (Bulldog), Cavendish, and Out Plug No. 10 (Bullshead). They are unique. ,