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Hokitika Guardian, 22 June 1933, Page 4

In the course of a recent address in London, Sir Francis Goedenough said he did not wish to be too optimistic, but he believed the turn of the- tide hr.d taken .place. We should get slow movement in the fiigt instance, but when the tide began to (low wo should reach ultimately, net only in Britain, but throughout the world, a degree of prosperity never before enjoyed by the human race. Capacity for production on economic lines was far greater than it had ever been before, and it was only because the economic and monetary systems were out of joint that we were prevented frbm enjoying that production. He believed that before we were very much older we should dee production flowing And prosperity coming all over tile world. It would not come, however, nnietss people wete Prepared to take advantage of it. To be prepared for success in business they had to see that their principles Were right. The old saying that business in business. had acted,as an anaesthetic to conscience iii many businesses. What they had to remember was that business was service, and that they must so act os to ensure the permanent satisfaction of the customers. They must truly the taste, habits, and requirements of their customers, -end see everything through the eyes of their customers rather than through thoii owji eyes. They wanted better education for commerce and better recruiting for employment in order that they could secure the best material. He hoped the recently-formed msociation for commercial education would do a great deal to improve the standard of efficiency i n business. He believed that was essential, and to help it forward would be one- of the best things thay could do. Much time and money had been spent upon nerfecting machinery, hut far too little had been coent upon those using it or employed in marketing it.