FASHION’S POWERS

Hokitika Guardian, 17 June 1933, Page 6

FASHION’S POWERS

' DECISION LEFT TO* WOMEN. M,jj ... LONDON, June 12. ,ffr In a- lecture' oh “'ilia Bower of .Fashion’’ before* the lloyal Society, of| • Arte, Mr Edward Tl. Symomln said* ■ tne people who pulled tne wires of fashion were the women themselves, it was useless for anybody in Puds, London or New York to suggest that they could force women to wear wuat they chose for them. All the fashion: creators could do was to use their art- in the production of something which they thought and hoped would be beautiful and acceptable. / It was then left to women themselves to deckle whether or not they would accept what wag produced. If they did not, it fell to the ground. Change was. assuming a greater rapidity, and, if; it did not continue to gain momentum, the unemployment problem throughout the world would become intensified. Changes of fashion in every conceivable form were necessary to keep pace with the tremendous increase in production brought about by labour saving machinery, and other devices. “I look upon the women who are frequently buyng new materials, new dteo.es or new bats, the men and women who buy new motor-cars every year, the householders who keep their homes in good repair, those who spend money upon enjoyment and entertainment, and so forth, as more useful citizens, and of greater national value, and cf mere genuine help in finding work for the unemployed, than those mcinbcvs of tho community who follow the policy of .super-economy which has been made so fashinahle.” _