DOMINION PRODUCE

Hokitika Guardian, 24 April 1933, Page 3

DOMINION PRODUCE

EXTENSION OF MARKETS

publicity jn exgland

LONDONy March 9.

The Yorkshire pubLcivy campaign in connection with New Zealand produce, which began at BiMtfjrd, met with great success at Hudden field. A shop was taken in the main shopping street of the town and a large number of samples were sold. Except on the two Jim, nays, waen Yorkshi.e wrs snowed under, the place was thronged and people had to queue up to buy their s. n.vies of butter, dice e and honey. Both the Dairy Board and the Aleut Board held window-die-ring competi-

tions, 32 retailers entering for the dairy display and 'l6 for the meat d’s- ' play, the latter figure including butchers at the nuoighbouring town cf J Halifax. The prizes for the c com- ' petitions were presented by the Mayor, who kindly paid a visit to the shop. His Worship, who is (p, prominent manufacturer, took a very great ini ter-est in the df-play. Although: the produce hoards are primarily responsible for the; campaign, it i.s essential to introduce the offhial element ■ rod | make the campaign a,.,national move--1 mont. ‘Only in this way is it p-'K-sible to enlist tlio sympathy of the higher municipal officials. I Renters appeared on 100 hoardings in the town and district. These drew attention to,the shop and to-the fact that a New Zeeland Week was in | progress. They called upon the jooop’o to visiP the sli-op and obtain samples land also.t-3'--isc-2' the displays on the retailers’ premises.- The:- people- were further a.-kod. if they liked the samples, to buy the ..produce from their local retailors. One evening during the week a lecture, illustrated by moving pictures and si idea, wrs given bv the .publicity officer, Mr 11. T. B. Drew, in o“e of the halls cf the town. The building was full, in ' spite of the inclement weather. ■ ■ ■ . ■ Emu Rudder-field the campaign: is to be contini’c-1 at Wakefield, Thee the work w ill he on behalf-"of the iPa-iry Board, the Afeat Board having transferred'its attention to a thorough canvassing campaign at Glasgow. At' the prevent time tlv. produce boards and the PnbUcity Department have nlontv on lmud for the ntt.eiit'on of tlmir s toffs. With the Briti -h - Industries Fair stand, .the • Yorkrhirc camnaign -nd a display at Messrs Isennnrds at Croydon, the puhli itv o’\"Oi. rations are kept fully ec"”piod. LieCroydon display is nmv he ; ng trniv-fe'-rrd to the same firm’s shop at "Wimbledon.