IN THE AIR

Hokitika Guardian, 13 October 1932, Page 3

IN THE AIR

. , ■> v \ ' ;• -v % . EMPIRE BROADCASTING. ' y - ' The firat 'Empire /broadcast; from the 1 new short-wave station at Daventry, recently announced, for Christmas Day, KriSl provide another’ striking illustration of '/British ■ initiative. (Neither .wireless nor 1 aviatiohi'sservicQg of .Great Britain have been assisted in their JState subsidies, and ito'3renpty!dj|;' both of these -modern ,iw»nders have made is doe thie courage and- foresight of leaders 'Ho.’ company • concerns, t" ■ - ’ i &'-regular E»piy*, ibroad<Wib promised for next '• viill-'he- an'' achievement .’in the ol|.--ilihogt, jnsuperablb difficulties.: |(j ; ig ( six <: ago that the " British Corporation short-wave service from . CkeJmafpjd,'Jilid''asr a;result.of experiments ftheire *it was- -able: in: 1929 to submit- to- the: <?otorti»l;-0ffieie r ’a ? scheme for a -regulat : Jervicfe 1 of daily programmes to i the dominions and bdlonies. The plain. 'trM - considered 1 by:the Impelled Conference in ; 1930.’ ''Hv.ithout decis iott’ Being I reached but, convinced that thdwi' ; tro»; heril fpf -sucfi a service, while aoine parts of the Empire there won a real demand for it, and that jarrahg'enients. ~fatyan -equitable* sharing of the cost oou][d A (be made, ytheBritish ra . t * o n resolved on its- own initiative and feto the scheme. Cdhstruction' df' the _special station at Baroiitry was therefore commenced at th<t’end, of last year to -enable * a,ll the . Jqfrtiniohs viand - every -colony- J , to;• listen fn/; without any relaying through foreign stations; andrthe ..result is to be i ah -rdund ; t^ x dlocic N' bi'C»dca|t fol the ,Vi*i![e opinions, -V Bt'itfshs.ttpWs l * «aff; JSfi4iSrt;>^[utertornihent, aj^\:W|^^ i :dhe%'os^ ( given for the > h|ip^|l^|* s: - cbmitrifi? that v shoiffif h* 1 -/■: chiefly, emjrfoybil/ifoh Empire programmes. The problem of a twenty-four hour Empire broadcast -can be understood only by realisation' «t- >un sets; - oh; the 5 ’ flag; r The programme. for example; wifi be ’flvfed at';tbat , point of for British pobp% in the Kenya, Rhodesia, ' the Sooth £TncS|i ITnidfl, for the- tea growers in |h«t|ihills pf ■Maflaya .When (they glraef'Hn' their c|’.«hs. ■S'dd and for ithose Britrlli 1 by 'their businesses „in ' 3; , {lit 'h ;^.| r '’'a ''’aMn^'^tim©' vjiH be chbsfeir lor' trie.,’Stother : Cbuntryi to. -. • *V<jU"iC/’-F -I* -JiUw",, i - Canadians ■ throughout that yiul-t* continent apcL Ao ,bpr , sons .nnd daughterly,id' ’ f ?{%a the ’idea* e 1 emphay/se<L4bat/if -. th?-’ re' 'ta. : good and hot for ill _thj,?;’p a higyi, standard of^;ipiet|if J ‘-'"Thb' and fhe colot^r,.! - urge<|v ' sitfinld hear the -'beriyfpffitim*Oanntry;, esav - ,<high /cb«ce |hdi^Ofj,^atriotism -,11 -clifficuit':to‘ conceive the advatbtiige: ‘tot 'Empire' trade which may;. coip^,; .from--Daventry broadca-ts- reosl .thbse achieved bv Enrpire confer4if3 tariff - preferenees.