LATEST CRAZE

Hokitika Guardian, 3 October 1932, Page 2

LATEST CRAZE

collecting match-box labels LONDON, September 28. Collecting match-box labels is a hobby taken just as seriously by some people now-days as postage stamp and coin collecting. One evidence of this is the existence of a Mate'll Label Collectors’ Club which has members in six European countries and circulates 1 about 20,000 labels a- year. The club was started in Southhampton, England. The largest collection of match labels its paid to be that of a German named Marc Haas, who has more than 25,000 specimens. A British manufacturing company has in its museum about 15,000 pieces. The creation of this 'hobby was an unexpected by-product of the activities of the Lite Jvar Kreuger, Swedish match Line. Kreuger had match monopolies all over the- world', and his companies put out hundreds of different boxes. The** match VHs, in spite of the fact that the legends on them are ge>ierally printed in English, come from all over Europe. The subject of the pictures are sufficiently indicated by such titles as tiioso of "The Gorilla;" “The HMionograpJi," “The Dancing Foxes," “The S.-a- Dog,” “The Matador,” arc! no end of others. One of the rarest (sets is the Swedish variety known to collectors as the “NurseryLand” series. Each of these labels bears the verses /translated! and an illustration of some popular English nursery rhyme.