RADIO TASTES

Hokitika Guardian, 7 September 1932, Page 6

RADIO TASTES

VIEWS OF LISTENERS

SUMMARY 1 OF VOTE.

WELLINGTON, -September 6.

Mr E. 0. Hands,. general manager-of the j.n©w Zealand' Bioadcasting Board, ; released to-day a summary of the in- . formation collated from the questioninaire forms issued to applicants for radio receiving licenses in the early part of the radio years; The summary was accompanied by 'the following explanatory statement. Approximately 24,000 forms were returned. , by, .licensees, which means that 40 per cent of listeners who renewed their licenses during the period referred to have voted. The information gleaned therefore represents a (substantial cross section of the desires of licensees. 'Some voters neglected to answer all the questions, apparently devoting their attention to • the items in which they were particularly interested. Only a small pencentage'of listeners answered 5n full the- question relating to preference for different ■ sessions. The majority 'were satisfied to place • the sessions in order of preference and gave no indication whether they desired “more” or’ “less,” or whether they were “satisfied. ” So • few dealt with this part of the question that -■ the result was> considered •to be of little worth, and the' vote was- analysed simply from the - point of -view oi order of preference.

VALVES AND CRYSTALS. When analysing answers to the ques r tion: “To which New Zealand station do you listen-most frequently?” no attempt was made to - deal separately with the thirty odd private broadcasting stations. All such stations were grouped (under the, .beading “others. In answering the question whether they used crystal or valves for reception, 6.42 per cent, of the voters indi cated that' they used -crystals. If ' earn be taken, however, that the majority of those using one and ‘two valve sets are really using crystals for reception. The answers indicated a marked - predominance of- sets employing five to nine-' valves, -the -most common being six-valve sets. - r-.-.-ia - A*'*/ :1 .-"

-The- general manager .' -expresses- the view that the information obtained will be' of■'material assistance in -the work of programme-building, ■

summary

Question 1 f “Do you- prefer entertain: ment provided by local artists or recordings ?”■ Result: Local" :• artists .’ 25.89 p.e. of votes; recordings- 74.11 p.c.'O? votes-

Question 2: f ‘For 'reception’, do y ou use crystal or valves ?” Result: Crystal. 6.42 p.c. ;. valves 93.58 P-.c----.v Question ■ 3-: “To .rwhich-i-Now ' Zealand, Station do you listen most frequently ?” 'Result; IYA, p.c: • "2YA, 57:96 p.c. ; 3YA, 9.92 p.c. ; 4YA, £.35 p.c- ; others, 10.1 p.c.' Question 4: “If tbe - general btoad.casting hours were 10 a.m. to 11 p.m., at what times would your-set normally be in use?” Result (in...order of'preference) : First, 8 p;th. to 9 p.m,. ; second, 9 p.m. to 10 p.m.; third, 6 p.m. to 7 p.m. •, ..fourth, 7 p.ni; to 8 p.m.; fifth, noon to 1 p,m. ; sixth, 10 p.m. to 11 p.m.; seventh, .3 p.m, to 4. .p.m. ; eighth, 5 p.m. to 6 p.m.; ninth, 4 p.m. to 5 p.m. ; tenth, 1 p.m. to *2 p.m..; eleventh, 2 p.m. to 3 p.m.; twelfth, 10 a.m. to ll a.m. .y thirteenth, 11 a.im. to noon. ;

Question 5:• ‘‘lndicate - the- order of preference for. the following session?’,’ (Result: First, evening concert session; second,' dinner session; third, description of' -sporting events fourth, dance session; fifth, news and market reports ; sixth, children’s session ; ■ seventh, religious services. •' i '

. Question -6 : “Indicate the order oi your preference for the following classes of entertainment : ' -during the evening?” Result: First, band music; second light orchestral items-;, third, humourous songs and -monologue's; fourth, comic opera and musical comedy items -(vocal); fifth, instrumental soles, .duets;- t-rios and quartettes ; sixth, Hawaiian music ; seventh, community singing-; eighth, vocal solos, duets', trios and quartettes; ninth, r. talks -(educative and informative); tenth, elocutionary items (light and humorous) ; eleventh, short plays and sketches; twelfth, ■ concerts by musical societies- and choßs j thirteenth, talks (sporting and topical) ; fourteenth, Opera ■ and oratorio ; - fif-; teenthv classical, -and chamber music; sixteenth elnontionary- items- (serious •, a .nd dramatic).; -seventeenth, ' whole evening plays. . '