ADVERTISING CAMPAIGN
-In these days when advert'sing is as important -a-s the raw material -of a product, a-s vital <t,o continuous production as the product itself, one still hears : th e voice of a- “Doubting Thomas’’ asking if ‘-advertising eompaigns are profitable. -Striking demonstrations of how advertising has increased the sales and has at the -same time reduced the cost of distribution and sales can be sb.jwn in thousands of businesses. But the man who will not be coni’, need is still a'i 'ng 'the q->- -'turn. ‘Are ar.vt itising campaigns . prolit.ib e ?’’ That they are profitable to iho-e winsponsor them, and to the great buying public, is clearly shown by the American Tobacco Company. Now, when th 9 advertising appropriation is nearly five million pounds, it costs less to sell o :e packet 'of. “Luckies-." (cigarettes). Allan: when they spent only £250,009.- “ Western Digest.”
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Hokitika Guardian, 29 June 1932, Page 6
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145ADVERTISING CAMPAIGN Hokitika Guardian, 29 June 1932, Page 6
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