RICH MAN’S DEATH
HOW WEALTH WAS AMASSED
EFFECTIVE SALESMANSHIP
The “London Daily Mail” of January 27, records the death of Mr William Wrigley, one if the richest men in the United States. Mr Wrigley founded his fortune upon an article which sold' all over- the world for threepence or less. ‘‘ln the course of at least 20 years,” states the “Daily Mail,” he expended more than £12,000,000 in advertisements in thirty ‘different language! To-day his plants turn out 10,000 boxes every twenty minutes, and the world is buying from his companies, £15,000,000 worth of chewing gum a year. The deceased magnate attributed his success to ‘advertising. His views on this subject were: “Advertising is pretty much like running a train. You have got to keep on shovelling coal into the engine. Once you stop stoking the (ire it goes out.” “The train will run on its own momentum for a while, but it will gradually slow down and come to a dead stop.”
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Hokitika Guardian, 2 May 1932, Page 6
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163RICH MAN’S DEATH Hokitika Guardian, 2 May 1932, Page 6
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