Page 2 Advertisements Column 3

Hokitika Guardian, 19 March 1932, Page 2

BASIS OF PROSPERITY.

MAGNATES WHO 1 ADVERTISED LONDON, March. 17. The second death in a comparatively short time, of a magnate of worldwide repute In business to reveal the secret of the accumulation of fabulous wealth, is that of William Wrigley, The first was Sir Thomas Lipton. Roth acclaimed advertising as the ba s is of their prosperity,

Wrigley, just before hjs death, recalled. the time when one girl 'could wrap and pack only 12 boxes of chewing gum daily, but now his plants turn out 10,000 boxes every twenty minutes, and a girl operating a machine wraps 1600 boxes daily. Tne deceased magnate attributed his success in putting chewing gum into the fnouths of all the nations of the world to advertising.

He said: “Advertising is pretty much like running a train. You have got to keep shovelling coal into the engine. Once you stop stoking the fire it goes out. The train will run on its own momentum for a while, but it will gradually slow down and come to a dead stop.”

PRINCESS IDENTIFIEp.

FOUND MOSES IN BULRUSHES LONDON, March 17. Discoveries made in the royal tombs of Jericho have made it possible to identify with considerable certainty the Egyptian Princess, who more than 3,300 years ago, found the infant Moses among the bulrushes of the Nile. That is the opinion of Sir Charles Marston, who is responsible for the Marston Archaeological Expedition now in Palestine, with Professor John Gnrstang, .ns director. Sir Charles told a reporter: “The new discoveries consisting of pottery the scarabs, place the date of the Exodus at about 1440 B.C. This date confirms and has the confirmation of, the Bible. The Exodus took place soon after th© death of Thotmes 111., who reigned for about 53 years. He was preceded by Thotmes., who reigned for 13 years.

“During the whole of the reign of Thotmes 11. nnd the first 14 years of the reign of Thothmes 111, the real ruler of the ountry was Hatasu, the most masterful Princess in Egyptian history. She was the sister of Thotmes 11. The discoveries in Jericho make it possible to identify this Princess as the one who found Moses in the bulrushes. It was her favour that brought his to power, and it was her death that made it necessary for him to flee from Egypt to Midian for the remaining 40 years of the reign of Thotmes III.” \

“On the voyage to New Zealand,” writes Harold Reeve in “Jottings,” a London Weekly, “when a fellow-passen-ger told me. the New Zealand tobacco was toasted I thought he was pulling my leg. But he was right. The N.Z. tobacco IS toasted—and a wonderful difference it makes ! This same tobacco is the finest I ever smoked. It’s sweet and mellow, with a delicious llavovu and it smells as good a§ it tastes. Toasting does that—ay, and more, because it extracts the nicotine from the leaf, so that you can smoke any amount of it without fear of consequences. There are r.o consequences! I don't know -any other tobacco of which that can be said. Most of the American brands are rather rank with nicotine, and quite unsafe to smoke constantly. As long as I live in New Zealand I smoked toasted tobacco. It is unique. There are four brands of this tobacco: Riverhead Gold, Navy Cut No. 3, Cavendish and Cut Plug No. 10, these are the only toasted tobaccos. Of course there are imitations!—*.dvt.

Lovely, natural lustre of your hair restored by using Rachel Hair Tonic. 3s 6d bottie. W. E, Williams, Chemist. —Advt.