Page 8 Advertisements Column 1

Hokitika Guardian, 13 August 1931, Page 8

The History of a Dicimor^l THINK OF A DIAMOND. Not an alleged Diamond as having been made in a crucible, but think of one of Natiire’s Diamonds set in a Ring. THINK* OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the mine until it reaches you, and' you must P a y f ° r J*£ MTTmT.K HOW MUCH MORE FOR PROFIT TO THE yAEIOUS MIDDLE MEN. Here is a diagram WHICH SHOWo AT A GLANCE WHERE THESE PROFITS ARISE:— MINE OWNER, ;yho sells at a profit to the TTIU: Amsterdam Diamond Cutter, , who sells at. a profit to the Tl IT ■+ Hatton Garden Diamond Dealer who sells at a-.profit to the Manufacturing Jewellery Merchant, - % who sells at a profit to the You see, therefore, when you buy your Diamond Ring in the usual way, you are paying THE PROFIT OF . FIVE MIDDLEMEN. Now think of a Diamond bought, at STEWART DAWSON’S. When you buy ; a Diamond from Stewart Dawson’s, you are buying at the cheapest price possible, because you do not have to pay five middlemen’s profits, as the foPowing diagram hows: — 1 ■ MINE OWNER, who sells at a profit Tl to JTT.II' Wholesale Jewellery Merchant, who sells at a profit to the. I Amsterdam Diamond Cutter, j who sells at a profit to 11 11 _T Ti LL " Retail Jeweller, who Sells at a profit to TT Stewart Dawson & Co., Ltd., m Hatton Garden, who dist.i’■nte to our Ten Bra .dies, where we sell at a minimum profit to THE PUBLIC. THF PU3LIC These two simple diagrams illustrate clearly the v/nole Stewart Dawson idea-an idea which has made STFWART DAWSON’S TREASURE HOUSES THE .WORLD'S GREATEST JEWELLER 1 STORES—an idea combining the most complete organisation for maun factoring and selling jewellery at true value prices. Remember all otv business is done direct with the public We do not employ traveller? Complete Illustrated Catalogue sent Free on request. . JEWELLERS, STEWART DAWSON’S CORNER CHRISTCHURCH.

WISE'PEOPLE CHOOSE THE BEST A B.S.A. BICYCLE / GIVES GREATEST VALUE FOIL ¥OUR, MONEY / You will like the New B.S.A. Cycles. Nothing finer in workmanship or design c?.n be obtained. i ' B.S.A. CYCLES SET THE STANDARD People who realise that the best bargain isn’t always the lowest priced article; will choose a B.S.A. —and they will be riding it long after a cheaper Bicycle would be in the scrap heap. Call in and see our range of B.S.A.’s ~t PRICES FROM £lO/15/-, Easy Terms Arranged. . L. ' TOOHEY’S CYwi-E WORKS. Revell Street, Hokitika.

’SC \r ■XT*. X a t M mMs .f.,1 ;J ?3 1 *** n.m (/A m PB All-Wool MOW Worsted Sac Suit; usually retailed at 9©/-, for 55 ■ A Real Eye Opener Made by New Zealanders from N.Z. All-Wool •. Worsteds. Latest cut, and long wear guaranteed. Linings and interlinings as used in only better class suits. The colours are: Light and Dark Grey, Brown, in choice mixtures. Sizes 34 to 42 chest measurement or 3 to 7. Write to-night and join the list of shrewd buyers who have congratulated us on the genuineness of the. saving made. Send Suck If m»t m t»n Special Shirt having. Two 6/11 flirts for, post paid. Smart patterns, reinforced necks. Collars to match. ± " WAREHOUSE CHRISTCHURCH