Page 8 Advertisements Column 1

Hokitika Guardian, 11 August 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having been made in a crucible, but think of one of Nature’s Diamonds set in a Bing. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the mine until it reaches you, and think how much you must P a y for _"mViytit P HOW MUCH MORE FOR PROFIT TO THE VARIOUS MIDDLEMEN. Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARI.*E:— ‘ MINE OWNER, who sells at a profit to the ~r ~n~ Amsterdam Diamond Cutter, s£who sells;.at a profit to the IE Hatton Garden Diamond Dealer who sells at a profit to the Manufacturing Jewellery •, Merchant, who sells at a profit to the You see, therefore, when you buy your Diamond . Ring in the usual way, you 112 site paying. .THE PROFIT OF FIVE MIDDLEMEN. Now think of a Diamond bought at STEWART DAWSON’S. When you buy a , Diamond from Stewart Dawson'® you are buying at the cheapest price possible, because you do not have to pay five middlemen’s profits, as the fol’owing diagram hows:— MINE OWNER, who sells at a profit Tl II !" to II Wholesale Jewellery Merchant; who sells at a profit to the Amsterdam Diamond Cutter, who sells at a profit to II ~lt . _ E n u: Retail. Jeweller, who sells at a profit to Stewart Dawson & Co., Ltd , 'i Hatton Garden, who dist.i"r.te to cur Ten Err chest, where v.c sell at a lnin'mum profit to THE PUBLIC. THE PUBLIC These two simple diagrams illustrate clearly the wnole Stewar Dawson idea— an filch which has made ST-WAST DAWSON’S TREASURE HOUSES THE WORLD S GREATEST JEWELLERY STORES —an idea combining the most complete organisation for maun factoring and selling jewellery at true yaluc prices. Remember all ou business is done direct with the public ' We do not employ travellercomplete Illustrated Catalogue sent Free on request. JEWELLERS, STEWART DAWSON’S CORNER CHRISTCHURCH.

SI iSk m m-:-; WISE PEOPLE CHOOSE THE BEST A. B.S.A. DiCYCLE GIVES GREATEST VALUE FOR YOUR MONEY s,' fmm ■u\ i. You will like the New B.S.A. Cycles. Nathing finer in workmanship or design can be obtained. B.SiA. CYCLES SET THE STANDARD People who realise that the best bargain isn’t always the lowest priced article, will choose a B.S.A.—and they will be riding it long after a cheaper Bicycle would be in the scrap heap. Call in and see our range of B.S.A.'s PRICES FROM £1()/15/. Easy Terms Arranged. L C. TOOREY’SCY LE WORKS. ftevcll Street, Hokitika. His v. S; ;••• '•- V--' ■

*2% i. . m % ti % -:<S- 6 ■v. , m Secure a Kaiapoi All-Wool Worsted Sac Suit, usually retailed at HOW 90/-, /■ A Real Eye Opener Made by Kow Zealanders from N.Z. All-Wool Worsteds. Latest cut, and long wear guaranteed. Linings and interlinings as used in only better class suits. The colours^ are: Light and Dark Grey, Brown,, in choice.: mixtures. Sizes 34 to 42 chest measurement or 3 to 7. Write to-niglit and join the list of shrewd buyers who have c ngratulated us on the genuineness of the saving made. Send buck if not satisfied asu Imre moaoy rteudui. Special *Shirs Laving. Two 6/11 Shirts for 10/6 post paid. Smart patterns, reinforced; nocks. / Collars to match. : ■ ' ■ ■ WAREHOUSE CHRISTCHURCH