Page 8 Advertisements Column 3

Hokitika Guardian, 18 July 1931, Page 8

Cabled from London the other day that .Londoners now consume 60 p r cent, less alcohol and smoke .100 per c at. more tobacco than formerly. 1 ‘-t the enemies of the weed will insist that smoking invariably leads to drink ng, and ihat ,the confirmed smoker :s usually a confirpied , sot. But the cablegram seems to g've the. lie direct to that assertion. It is a He. because tobacco •mite often does away with the craving for alcohol. And while liquor, taken to excess, fuddles the brain, and destroys the ability to think clearly, tobacco has precisely the opposite effect. It is a sedative and ; nerve-soother. But beware of oyer-indulgence in tobacco unless it s pm’e! If overloaded with nicotine, as the foreign tobaccos generally are, it will infallibly wreck the health, sooner or later. The world’s purest tobacco is the toasted New Zealand. The toasting kills the poison, leaving the tobacco pure, sweet, mellow, fragrant—and innocuous. There-are onlv four brands of_ toils ted : IRiverhead Gold, Cavendish. Navy Cut No'. 3 and Cut Plug No. 10.—Advt.