Page 8 Advertisements Column 1

Hokitika Guardian, 14 July 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an alleged. Diamond as having been made in a crucible, but think of one of Nature’s Diamonds set in a Ring THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the mine until it reaches you, and think, how much you must pay HOW MUCH MORE FOR PROFIT TO THE VARIOUS MIDDLEMEN. Nereis a diagram WHICH SHOWS AT A GLANCE WHERE THESE.PROFITS ARISE:— MINE OWNER, who, sells :at a. profit to the* Amsterdam Diamond Cutter, who sells at a profit to the Hatton Garden Diamond Dealer who sells at a profit to the you see, therefore, when you buy your Diamond Ring in the usual way,. ,you are < paying. - THE PROFIT OF FIVE MIDDLEMEN: Now think of a Diamond bought at STIWART DAWSON’S.'. When you buy a Diamond from Stewart Dawson's, you are buying at the cheapest price possible, because you do not' have to pay five middlemen’s' profits, as the fol'owing diagram hows:— Manufacturing Jewellery Merchant, who sells at a profit to the MINE OWNER, » who sells at a profit to Tl I I I XZII Wholesale Jewellery Merchant, who sells at a profit to the Amsterdam Diamond Cutter, who. sells at a profit to 11 II ti —rr Retail Jeweller. , who ,sells at a profit to TF Stewart Dawson ■ & Co,, Ltd., ’i Hatto.i Garden 1 , who dist.i'•■nio to our Ten Era.mhes, where we sell at a minimum profit to ~ II I I ~ THE PUBLIC: TKF PUBLIC These two simple diagrams illustrate clearly the whole Stewart Dawson idea-an idea which las made STEWART DAWSON’S TREASURE HOUSES THE WORLD'S GREATEST ; JEWELLER*’ STORES—an idea combining the most complete organisation for manufacturing and selling jewellery, at true value prices. Remember all oui business is done direct with the public We do not employ traveller o Complete Illustrated Catalogue sent Free on request. JEWELLERS; DAWSON’S CORNER CHRISTCHURCH.

E. C. TOOHEY New Zealand Roadster (Canadian bend bar. > ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE \ SETS THE PACE FOR APPEARANCE COMFORT,' EASY RUNNING', STRENGTH AND RELIABILITY. The B.S.A. is the most populer cycle on the road to-day, and no wonder! It is the greatest cycle value money can buy. See the new models in our showroom to-day, and you won’t feel satis, tied until you’re riding a B.S.A. EASY TERMS- OF PAYMENT, ARRANGED. E. C. TOOh EY’S CYC LE WORKS. Revell Street, Hokitika.

Alarms that will Not* be Denied B That’s the kind you want to == ■ rouse you when you really must g== get up.', We have many | Reliable | Alarm Clocks == Sotne with luminous, ji'Js if you "rant 555 to see what time it is in the dark. They save wondermg whether = it is nearly time to get up. . = All prices and qualities are here. You can be sur~ or aatu* ■Ss=v" faction if you buy from M « WATCHMAKER, JEWELLER = . J, £ 011116111 & OPTICIAN , U_ MAWHERA QUAY GREYMOIJTH & HOKITIKA ’Phone 152 * ■7^ w\ T&o-Tim©-Is’Jest About 1 fcgj?. 4 No need to‘make this ,uncertain guess of "just about’’ when you wear one of pur WRISTLET WATCHES. They are built to give absolute £ accuracy down 4 to 44 the last second. « We have all models suitable for : LaJDSES AND GENTLEMEN, r»»W in cases truly worthy their sterling movemenh—n Come inland see them! J. TENNENT Watchmaker, Jeweller and Optician' MAWHERA QUAY GREYMOUTH ! J / HOKITIKA, ’Phone 153 & £