Page 8 Advertisements Column 1

Hokitika Guardian, 13 July 1931, Page 8

Th* History of ckQwmtmJ THINK OF A DIAMOND. Not an alleged Diamond as toeing I * een mad* In a crucible, but think of one of Nature’s Diamonds s*t in a Bing. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the, time it leaves the mine .until it reaches, you, and think how'much' you must pay for the actual n ?i affl ,nnnTr d HOW MUCH MORE FOB PROFIT TOpIE MEN. Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARISE:— , MINE OWNER, who sells at a profit to th* TILL Amsterdam Diamond Cutt*r, who . sells, at a profit to the Hatton Garden Diamond. Dealer who sells at a profit to the II "~ii Manufacturing Jewellery Merchant, who sells at a profit to the You see, therefore, when you buy your Diamond Ring in the usual way, you are paying THE PROFIT OF FIVE MIDDLEMEN. Now think of a Diahwnd bought at »TEWA»T DAWSON’S. When you buy a Diamond from St*wart Dawt*n's, you are buying, at the cheapest price possible, because you do not have to pay five middlemen’s profits, as the following diagram hows:— :n: Wholesale Jewellery Merchant, ( who sells, at a profit to the MINE OWNER, who sells at a profit to n —n __ Amsterdam Diamond Cutter, who sells at a profit to 11 M ~ IE , Retail 3 ev/eller, who., sells at a profit to EEE Stewart Dawson & Co., Ltd., t Hatton (harden, who distribute to our Ten Branches, where we, sell at a minimum profit to THE PUBLIC. THT PUBLIC. ‘These two simple diagrams illustrate clearly the whole Stewart Dawson idea-an idea which has made STEWART DAWSON’S TREASURE HOUSES THE WORLD’S GREATEST JEWELLER if STORES—an idea combining the most complete organisation for manufacturing and selling jewellery at true value prices. Remember all oui business is done direct with the public. We do not employ travellers Complete Illustrated Catalogue sent Free on request. ITEWART DAWSON’S CORNER CHRISTCHURCH,

E. C. TOOHEY , MEW ZEALAND ftOADSTER. (CANADIAN BEND BAR ) ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE SETS THE PACE FOR APPEARANCE COMFORT, EASY RUNNING, STRENGTH AND RELIABILITY. The B.S.A. is the most popular cycle , on., the road to-day, and no wonder! It is the greatest cycle value money can buy. See the new models in our showroom to-day, and you won’t feel satis fied until you’re riding a B.S.A. EASY TERMS OF PAYMENT, ARRANGED. mm TOOFEY’S CYC LE WORKS. ReVell Street, Hokitika .

Alarms that will -l r That’* the kind you want t« rouse you when you really must get up. have many Reliable Alarm Clocks V ' Vj’ : ; Some with luminous d kils if you »rant to. see what time it is in the dark. They save wondering whether at; is nearly time to get up« . . All prices and qualities are here. You can be suri of Satisfaction if you buy from • r watchmaker, jeweller & OPTICIAN MAWHkRA QUAY GREYMOUTH & HOKITIKA 'Phan# 152 ■ * 'Els® Time Is Just About No heed to make this uncertain guess of "just about’’ when you wear one of our WRISTLET WATCHES. They are built to give absolute accuracy down to the last second. We have all models suitable tor LJCAJBS and gentleamn, 4L the* Ceme.in and see thsaal J. TENNENT Watchmaker: Jeweller end Optician MAWHEKA QUAY GREYMOUTH f HOKITIi'A ’Phone 152