Page 8 Advertisements Column 1

Hokitika Guardian, 18 June 1931, Page 8

The History of a Diamond THINK OF A DIAMOND. Not an alleged Diamond as having been made In a crucible, but think of one of Nature’s Diamonds set in a Bing. THINK OF THE MANY CHANNELS THROUGH WHICH IT PASSES from the time it leaves the miiie iv til it reaches you, and. think how much you must pay for the actual Diamond, .-and .1 HOW MUCH MORE FOB PROFIT TO THE .VARIOUS MIDDLE; MEN. Here is a diagram WHICH SHOWS AT A GLANCE WHERE THESE PROFITS ARI*E:— you see, therefore, when you buy your Diamond Ring in the usual way, you . are„... paying, THB , PROFIT ■OF • FIVE MIDDLE < MEN.; Now think of a Diamond bought at STEWART DAW SON’S. , When you buy a Dia rnond from Stewart Dawson 4 you are buying at the cheapest ... price possible, because you do not have to , pay five middlemen ' profits, as the fol’owing diagram •hows:— " MINE~OWNER, ~ who sells at. a profit to __ _ n _........ (Amsterdam Diamond Cutter, I who sells at a profit to | - ' lllu ... Stewart. Dawson & Co., Ltd., , •n Hatton Garden,, who dir.ibute to our Ten Branches, where wo sell at a minimum profit to -OH THE PUBLIC These two simple diagrams . illustrate, clearly the whole Stewar ■ Dawson‘idea^an idea which has made STEWART DAWSON’S TREASURE HOUSES THE WORLD S GREATEST JEWELLERY STOREB —an idea combining the most complete organisation for manii factoring and selling jewellery at true value prices. Remember all on business is done direct with the public. We do not employ traveller- , Complete .Illustrated., Catalogue, sent .Free., on. request.. MINE‘‘OWNER, who sells ..at a profit to the rr~n .. Amsterdam Diamond Cutter, who, sells at a profit to the Hatton Garden Diamond Dealer . who sells at a profit to the ~ I I II .. .. I Manufacturing Jewellery H - Merchant, who sells at a profit to the imu: Wholesale Jewellery Merchant, who sells at a profit to the - ’■:]! "FI Retail Jeweller, who sells at a profit to IT II THE PUBLIC. s JEWELLERS,, STEWART DAWSON S CORNER CHRISTCHURCH.

E. C. TOCHEY Nlw l(*t»NO fcOAOSTEP. (CANADIAN SEND, bar ).y, ONE NAME WILL STAND OUTTHE B.S.A. BICYCLYE SETS THE PACE FOR APPEARANCE COMFORT, EASY RUNNING, l ’ STRENGTH AND RELIABILITY. The B.S.A. i s the most popular cycle on the road to-day, and no wonder! It is the - greatest. cycle value money can , buy. See the, new. models in our showV room to-day,, and . you .won’t feel satisfied until you’re riding a B.S.A. EASY TERMS OF,; PAYMENT, ARRANGED. E, C. TOOh EY’S CYC LE WORKS. Revell Street, Hokitika* #;v V Alarms that wui Wot be Denied M That’, the kind you went to == rouse you when you really must S get up. We have many I Reliable m Alarm Clocks 3V / Some, with, luminous. dials if you want to see what time it is in the dark. They savewondering it is 'nearly time to get up. All, prices and qualities are here. You can be sura of Satisfaction if you buy from WATCHMAKER, JEWELLER & OPTICIAN MAWHERA QUAY GREYMOUTH & HOKITIKA ' Phot,e 152 J. Tennent