TRIUMPH OF BUSINESS

Hokitika Guardian, 22 April 1931, Page 6

TRIUMPH OF BUSINESS

.MPROVEDSTANDARD OF LIVINC How modern business lias played its part in raising the standard of living and developing culture was recently pointed out by Mr George 11. .Manning. \Yaisßi iigum correspondent of Ed) tor and Publisher. R-leriing to the advantages which | progress had brought to the people, j he says:— ■'* “Perhaps the greatest benefit of all r.liat has come to the people through advertising is the development ot the great stores of the country into emporiums of daily service—-such as Jordan March, Filcne’s. Marshall Field, Wamimaker’s and nianv others that call lor mention, 'lhrough them are distr: 4 ’ ited in large volume and economically the manifold products created by tin- power of advertising. Through them inmi-s the universal distribution of the products of the world that raise (in- artistic and living standards of 1 Ihe nation. And it must not he forgotten as histories of advertising record, that John Wanamnker, a merchant. h,v demonstrations of his own pioneering advertising, showed the way io the beneficial national use of advertising by manufacturers. "Did you ever pause to think that advertising in this year of our Lord 1931. has placed the common man, Human of : In- people, the ordinary mail working for a weekly salary or wage, upon a basis of comfort, and luxury as well, that only the rich and high-plac-ed knew and could l afford only a little while agok Of all the achievements and triumphs of advertising. that is the most striking .the most dramatic ; to make the poor man peer of the prince: to put within the means of the hardworked and the humble the art. literature. the entertainment. the standard of living and other material things that were, only a lew decades ago, re- i served solely for the aristocrat and j the plutocrat. It has been the magic- 1 ian of the masses—a magician which lias produced high wages, which has , made one-time luxuries the mere necessaries of life; which has given us the benefits of education and in old age j ami adversity the helping hand if in-| sui-ani-i i: which- has sweetened our I *ouls with culture, and broadened our' lives through ffie oppurt.iiiiiries of recreation and travel”. |