Page 1 Advertisements Column 3

Hokitika Guardian, 10 April 1931, Page 1

“Homo griefs are med’cinahle.” —Shakespeare. The prevalent grief nfc this time of the year is a heavy eokl brought on hv the inelement weather. Tint. New Zealanders don’t worry about sueh an annoyance—experience litis taught the major'ty that such a grief is promptly soothed and remedied by Bnx'e- s Lung Preserver, Also tones up I lie t-ys-eem against farther attacks. Baxter’s is now sealed with a rev screw cap which preserves the "ontipta All Chemists and stores. Large, e.'onomieal family size at 4s fid ; smaller sizes at 2s fid and Is fid

“It is calculated that 80 per cent of advertised goods are purchased by women, or that women have some part in any decision to purchase. In buying a motor-car for the family, a woman’s voice is mot silent; in buying a home, the furniture for a home, in selecting the summer holiday, the woman’s vote turns the scale. Look at the Windows of your stores, the advertisements everywhere, and you will realise what a power woman is where the purse is to be opened. Bearing these facts in mind, any firm contemplating the preparation for an advertising campaign must forever remember that the EVENING PAPER has become the paper of the home and the PRINCIPAL ORGAN for the womenfolk.” —Viscount Northcliffe.