Page 3 Advertisements Column 2

Hokitika Guardian, 9 April 1931, Page 3

Science says.that the-surest- way »«< relieve coughs ami colds is disinfect the circle of infection--* the passages of the nose and throat. " ‘lnhale “Nazol”—disinfects - these -nasal - ami bronchical passages' and soothes the inflamed membranes. • 120 closes' for 2s orl in tlie now double size -y>dv'

“It is calculated that 80 per cent of advertised goods are purchased by women, or that women have some part in any decision to purchase. In buying a motor-car for the family, a woman's voice is mot silent; in buying a home, the furniture for a home, in selecting the summer holiday, the woman’s vote turns the scale. Look at the Windows aif your stores, the advertisements everywhere, and you will realise what a power woman is where the purse is to be opened. Bearing these facts in mind, any firm contemplating the preparation for an advertising campaign must forever remember that the EVENING PAPER has become the paper of the home and the PRINCIPAL ORGAN i. •• for the womenfolk.” —Viscount Norlhclifl'e.