MARKETING BUTTER

Hokitika Guardian, 2 January 1931, Page 3

MARKETING BUTTER

“T am convinced that unless, and until, New Zealand butter can be bought by the public under its own name an reputation, and without misrepresentation, it will become more and more difficult, if not impossible, to fnarket the rapidly increasing quantities at a= true economic price,” stated Mr' O. G. C. Derimer, chairman of directors of the Cheltenham Dairy Company, Ltd., one of the three largest dairyycbrrtpanies in the Dominion, in-ca. circula'ri letter to suppliers. Mr Derimer;;i:ecently returned from an exterideditwuf 'of England' and the Continent-; He studied the conditioris prp&jljmjP'm 'different countries, and yriethoßs'.df sale. * “The bulk of New ZeHfaricf i^Hi4^fcel,! loses its identity before |^?||Si(^^(^h4i>,egnkumiei i ' arid the proisMHrifeldbhied the goodwill and Rtiee whicH;-.-ihis-Lbntter merits,” said. '.tol*s<wVations.; tori- ; virii^| ; ;me is required, in: bo ; appliel|J,'td?all 'imported butters, and that murk, as-to country of origin, rihould ;he appli4d at-the -time, of sale;] OT-i'at the time- of-exposuro for sale. In the groat ~ majority of .cases, to-day, jwhen .Knlter is sold retail, the public do not know thq' origi n of the butter thpv are 1 / briying. At she present siffie forqigli butters- nmy be blended with Englifeh/;or colonial\ Rutter r and then pabketed under a tVade name, • ■ often associated -.with" some English - country district, and the' implication .'•causes.: the .-public to believe they are .hiiyipg an Empire product, whereas the.-.-article -may include butter from foreign* cOirntries. In this case the benefit of goodwill, which is growing toward Empire trade and demand for Empire produce, is at present in a. large measure - bging -lost/*-