THOUGHTS FOR THE TIMES
MARKET INVESTIGATION,
Among methods of increasing. oversea trade, expert market investigation is one that holds out great possibilities. It has been claimed, with ta. good deal of justice, that the innumerable complaints made in recent years against the salenmapship of British manufacturers apply to a * relatively small proportion of firms, but even those whose actual selling methods are above reproach have not always undertaken to the extent they might detailed surveys of existing and .potential markets with a view, to developing exports. The . British , Coal. Delegation to Scandinavia, on which comment was made recently, offered an interesting example, of the useful in : formation to be obtained by .isuoh means, and a further welcome indication of Britain’s appreciation of the value of market investigation is given by the announcement of a somewhat similar scheme for the boot and shoe industry. London Chamber Journal.
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Hokitika Guardian, 22 December 1930, Page 4
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146THOUGHTS FOR THE TIMES Hokitika Guardian, 22 December 1930, Page 4
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