TRIAL SHIPMENT

Hokitika Guardian, 19 December 1930, Page 2

TRIAL SHIPMENT

SPECIALLY-MADE BUTTER. EFFORT TO MEET DANISH COMPETITION. WELLINGTON, December 17. Impressed with the need lor placing more highly flavoured butter on the London market, to compete with the Danish article, the Prime Minister requested, before he left England on his return to New Zealand, that a consignment " of specially-made butter should be sent Home for trial purposes. Danish butter finds a ready sale in England on account of its freshness and greater flavour, and New r Zealand exporters are anxious to find ways and means to place an article on the market that will be able to compete with the Danish product from This viewpoint. Following upon the request of the Prime Minister, the question has been dealt with by the Dairy Research Management Committee of the Council of Scientific and Industrial Research, and the New Zealand Produce Control Board has also interested itself in the matter by providing £l6O towards the cost of arranging the trial, The butter is to be made at the Dairy Research Institute at Palmerston North, and the Director of the Institute, Professor W. Riddet, and Mr W. M. Singleton, of the Dairy Division of the Department of Agriculture, are to co-operate in the u r ork. It is hoped to produce an article which, while containing a desirable flavour, will he free from the undesirable taints which are often found when butter has been stored for any considerable time. The landing of untainted butter on the English market has been a question for research for some years past, and the present trial will provide interesting information, in view of the particular care being taken to incorporate a good flavour. If the trial is successful the outcome will undoubtedly he the strengthening of the market for New Zealand butter, and there will he a greater chance of competing on better grounds with the Danish product.