BRITISH SPIRIT

Hokitika Guardian, 3 December 1930, Page 2

BRITISH SPIRIT

DIFFICULTIES FACED

INDUSTRIAL REVIVAL FORESEEN.

AUCKLAND, Nov. 30,

“Great Britain is lacing her pas ent difficulties with characteristic courage and an indomitable spirit.” su..i Mr F. Goldberg, governing-director o the Goldberg Adcvrtising Agency, who is returning to Sydney by tli Aorang.i alter, a visit to England am the United States. -The will to win one of the most prominent traits it the British character, has never beet stronger than it is to-day.” One of the most encouraging sign was the maimer in which Lngiir commercial 'men were looking It business. Alt' Gold Derg said that

lew years ago men in executive uos-. tions could only bo seen by n]-po nt ment. and then not until after 1d..; or 11 o’clock in the morning. Tliei business day generally ended at about 4 o’clock in the afternoon. At references to the earlier commencement and longer duration of the business day in the United States, they had merely smiled tolerantly. eager- for business.

Now conditions had changed. Before his trip, he had had letters sent to a number of business men in London, and as a result he had had 310 business interviews. English business men were certainly following the progressive American methods without overdoing them, and they were constantly on the look-out for trade, especially within the Empire. British motor-car manufacturers, said Mr Goldberg, were especially alert and were certain to obtain a larger share of the Imperial and world markets in the near future. The majoritv of them had carefully reorganised their businesses, and had studied very carefully the requirements of Empire markets. Special models had been produced to meet Dominion conditions, and, with the goods to sell, British manufacturers were now realising the value of telling people about them. AN INDUSTRIAL REVIVAL.

“Everything points toward an industrial revival in England,” said Mr Goldberg. “Naturally, conditions in those countries which depend on England for their export market will also improve and the general opinion is that they should be hack to normal in about two or three years. Of course, the primary producers have to contend with falling prices; but this is only part of the process in the return to normal conditions. After the period of inflation, prices will have to he adjusted to new conditions; hut the new economic level cannot he ascertained until it automaticallv fixes itself. AMERICA ’ S DIFFICULTIES.

“At any rate, Britain is in a better position at present that 'the United States. America seems to he settling down-to solve her difficulties by hard work and preseverance. There is not so much talk of depression now ns there was when I passed through the country on my way to England, and there is an enormous amount of money still available at low rates of interest. In future, Americans will not he able to take their prosperity as a matter of course. They will have to work for it and they will have to become less insular.” To he known as a New Zealander was still one of the finest passports available anywhere in the world, Mr Godlberg added. People from the Dominion were greeted cordially everywhere and in this respect he mentioned the work of the High Commissioner’s office in London, in keeping England informed about New Zealand. Tlie Publicity Office, under Air H. T. Drew, was doing excellent work, and was seeing that England did not suffer through lack of knowledge of New Zealand’s tourist attractions.