WHERE TO ADVERTISE

Hokitika Guardian, 29 November 1930, Page 1

WHERE TO ADVERTISE

NEWSPAPERS THE BEST. After a careful survey of the field of motion picture advertising, the Fox Theatres Corporation, operating hundreds of movie diouses between Mississippi River and the Atlantic seaboard announces that it has instructed its house managers, without decreasing their advertising, to drop all other forms of advertising and spend the money for newspaper space. The Fox Company.has found newspapers the “logical” medium to advertise current programmes to the motion picture public,” Mr G. S. Yorke, director of advertising } declared. He listed these reasons, for this decision. Frequently the theatres must take quick changes in programmes. These can always be advertised in newspaper columns. Increased space is always available in newspaper columns. Newspaper' advertisements can be changed or corrected with greater dispatch, minimum cost, and greatest convenience. Except in rare eases, theatrical advertisements in the newspapers do not have to compete with non-theatrical copy.. Newspaper advertisements can be digested at the convenience of the reader. The decision was based largely on the experience of the. Roxy Theatre in New York, which lias used newspaper advertising exclusively.