THE PUBLISHERS PROBLEM.
“Uonlly the publisher is an ordinary business man with a liking for literature, pursuing an honourable trade and, we hope, conscious of its res ponsibil.tios. A had book published can do unlimited harm. Naturally a publisher wants good books which but that is not too easy to attain. Hooks from a publisher’s point of view may be classed as those which he knows are good and which he knows will sol' well, and those which are bad and which he knows will not sell well. Between these come the books which he knows to be good but won’t sell well, those whill he knows to Ik 1 bad but which i will sell well, and those which he would quite like to have on his list but is very doubtful of the prospects. A , publisher should bring out some good I books pro bono publico even though he | does not expect them to sell well.”— / hieut-Co'onel John Murray, head rtf j the well-known publishing linn.
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Hokitika Guardian, 29 November 1930, Page 3
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168THE PUBLISHERS PROBLEM. Hokitika Guardian, 29 November 1930, Page 3
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