Page 1 Advertisements Column 3

Hokitika Guardian, 2 September 1930, Page 1

“Wanted by large wholesale bouse capable man for responsible position. State age and experience. Smoker preferred.” 'Hl.is 'advertisement recently appeared in a Southern daily paper, and is chiefly remarkable for the words: “Smoker preferred.” The advertisers evidently recognise that devotees of the weed are best fitted to fill a position calling presumably for concentration, deliberation, and the ability to deal with the complex problems of modern commercial life. Tobacco is certainly an immense help to the brain worker. It should, of course, be pure and good, not overloaded with nicotine poison as the imported brands so often are. Tobacco like that may hinder rather than help thought. Our New Zealand toasted varieties are the test. f l he toasting frees it of nicotine renders it perfectly safe to indulge in freely, and gives it its wonderful flavour and bouquet. There are only four brands manufactured —Riverhead Gold, Cavendish, Cut Plug No. 10 and Navy Gilt No. 3. These are absolutely the on|y toasted tobaccos produced, and they possess an irresitable appeal for alii smokers.—Ad vt.