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Hokitika Guardian, 1 September 1930, Page 7

/ Another feather n <the cap -of Maorilarid! This is probably the only country in the world in which TOASTED tobacco (grown and manufactured in the’ - Dominion) is manufactured. There is more in the toasting process than the uninitated may imagine. It involves not only the use of a very special 1 and elaborate plant but de- ■ mauds' -highed skilled labour. However,; the result justifies all the trouble and expense, because the triasting deprives the leaf of nearly all its j nicotine, develops flavour end bouquet, anil renders it perfectly safe to smoke, (o any extent. This cannot be 1 said of. other tobaccos which retain all their nicotine, and ere bound, i sooner or later, to affect the health *of the smoker. These toasted tobaccos are produced by the National Tobacco /'Company, Ltd. (pioneers of the X.Z; tobacco industry). Popular brands; “Cut Plug No. 10” (the old smoker’s favourite full flavoured): “Riverhead Cold” (mellow and mild); “Cavendish” (the sportsman’s smoke), and /“Navy Cut No. 3” (a blend of choice leaf.)