WHO PAYS FOR ADVERTISING

Hokitika Guardian, 30 August 1930, Page 8

WHO PAYS FOR ADVERTISING

A COMMON DELUSION One'often hears, it said about a certain well advertised product or store, “They inust spend a tremendous amount of money-in advertising,” and sometimes someone pise, - will add—- “ Yes ! And the . custc/mer has to pay, for it.” ' Advertising increases j the> demand, which in turn decreases overhead expenses in proportion, which means that the price of the article can be rdcfuced and still leave the required , margin of profit. In addition, increased production means larger quantities of raw materials and thus is anotheFfkaving: effected which is demonstrated in a minimifm selling price. Anyone ca n test this theory by comparing, all things considered, the price of any lion-axlvertised product with the price; of a similar line that is advertised. Furthermore, the quality of an'advertised product can always be relied upon, for no merchant could continue spending money in advertising his goods if they were, not good enough to ensure repeat orders. - , In this way. lies. protection for thepurchaser. He or she who determines to buy none but advertised goods' not only buys the best at the lowest price consistent with quality, but is also assured of entire satisfaction, for every advertiser "is . only . ’tbo willing to adjust any complaint to- the satisfaction if the customer. Advertising is pews of great value to the customer. It keeps one in touch with the latest in dress, household needs, pleasures, amusements education: Advertising saves time as well as money. Your newspaper will tell you where to go for what yon want and how much to pay for it, for the advertisements give you at all times the- right value. ' • Tfie advertisers value ybur trade. They advertise to get it and continue advertising to- keep it. The store that advertises usually gives the best service. Buy only advertised goods—shop at the store- that advertises. Every advertiser stands back- of his goods.