QUALITY AND PRICES.

Hokitika Guardian, 24 July 1930, Page 7

QUALITY AND PRICES.

“4 euiv of clothes made by a Sav* ile Rqw tajlor is quite a different article, and js sold at a different price, from that which is made in a Leeds factory. Even the same article may differ in quality and in price at different times. The humble egg, for example, is one thing to-day, but it may be a different thing in a week’s time, and a very different thing in a month’s time, and the price must vary accordingly. Commodities sold in one portion of a town may command a higher price than the same commodity sold in another part of the same town. The same may apply to an article sold in a front sueet as compared with the price at which it may he sold in a back street. It

should be remembered ih.it the profit that may be made by a retailer will vary with the efficieney and e'everness of the retailer. One man may make a profit by selling at ' a certain price, and another map anight not make.a profit at the same price. The reason may be that one tradesman knows when to buy and how 1o sell and the other does not. If you fix your prices iso as to meet the needs of the efficient trader, you,.. ipay impose losses and ruin on the less efficient trader, because you may dose hi 3 business and stop bis source of supply. If you fix a price to meet the case of the unfortunate salesman, you must fix it unnecessarily high, and . you may be giving fortune to him at the expense of die consumer " Sir Herbert Samuel, M.P.