SUCCESSFUL BUSINESS.
“Business can only be truly and permanently successful if its conduct is consistently and persistently directed to securing the satisfaction and confidence of the customer. The mind, the habits and the needs of the customer must bo the constant and sympathetic study of those who wish to serve him, so that goods or services can be designed and produced which will supply those needs perfectly—better if possi' le Ilian ever before. We must not be content to seek markets for the goods and services we are producing. We must design if necessary other "oods and services that will best serve the customer. This is a principle of great importance in regard to overseas .The seller must have an imaginative and informed understanding of ihe market. The word of the seller should be as good as his bond, and bis performance better if possible than fither. Scrupulous performance of cmitract nr promise, alike ns, to time, as to quality and as to quantity, is the essence of. sound Commerce.” —Francis W. Opodenouqdi. G.R.E., president of the Tncornorated Sales-Mnnngers’ Association, at its recent conference.
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Hokitika Guardian, 17 July 1930, Page 7
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184SUCCESSFUL BUSINESS. Hokitika Guardian, 17 July 1930, Page 7
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