VALUE OF PUBLICITY

Hokitika Guardian, 12 June 1930, Page 5

VALUE OF PUBLICITY

BECOMING KNOWN IN THE EAST

AUCKLAND, June 10

New Zealand is rapidly becoming better known, in the East, according to to MrJ. M. Elias Van Castricnm manager in Java for the Java-China-Japan ■steamship Line, who arrived at Auckland by the Ulimaroa.

Mr Van Custricnm, who intends to spend a short holiday in New Zealand before his return to Holland on leave, said the New Zealand Government Publicity Department was doing excellent work in Java. Booklets, photographs, and posters concerning the tourist attractions of the. Dominion could be seen in all the chief hotels and he had found personally that enquiries from the New Zealand 'tourist Bureau brought a ready response. Mr Van Castrieain’s company operates 20 passenger steamers in the East and is also interested in another line which runs between Singapore, Java, and Australia. He did not think the time was ripe yet to run a direct service from Java to New Zealand. As was the case in most parts of the world, thete was a certain amount of trade depression in Java at present, 'hiefiy owing to low prices for sugar, Similarly. Singapore was .feeling the pinch owing to the falling rates for t’V and rubber. Mr Van Oastricani will leave shortly p nr Rotorua : and after touring the North Island will return to Auckland and sail by the Aorangi early next month.