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Hokitika Guardian, 29 May 1930, Page 2

“What a blessing this smoking is! Perhaps the greatest we owe to the discovery of America.” Thus the late Siri Arthur Helps, and millions of smokers the world over will agree with him. But great as is pur indebtedness to America for giving us the priceless boon of tobacco, the fact lemains that practically all the Amer : ican brands in use to-day contain an excess of nicitine. ■ Ask any doctor what that means. He’ll tell you the risk you run in Constantly smoking nicotine-soaked tobacco. But if these ; \rnerican tobaccos are unsafe, it is mo \essitrue' that our New Zealand brands lire; perfectly innocuous. Why? Because they are toasted. AVhat diffoi ence does that make?—a woild of difference j Toasting rids the leaf ’of nicotine and greatly enhances flavour and. aroma, . You can smoke toasted “till all’s blue,” and take no harm. Quite' a lot’ of brands, too. Tjhose most ,in demand ?—Riverhead Gold, Cavendish, Navy Cut and Cut Plug No. 10. You can select according to the strength you prefer.—Advt.