ADVERTISING AND LIFE.
“Advertisement plays a, large part in iiie complicated system of modern industry and as the intercourse of civilised peoples grows ever more close, grid ..Giicniiicus, advertisement tends to exercise a subtle and powerful ihSufeike iw lutjriiaiional politics toifihief-biai advertising has been- described rather s-ilggtjuvciy by tnat eminent ecotibmist, Lt. Alfred Marshall, as falling ilitd tWb categoriies. it m either construct ive or combative. The one aspires to create new demands in the public; the other labours to wrest markets from rivals. The "hew demands may, or may not correspond witlj genuine needs, the satisfaction of which wjll add something to the well? being of human life, and the aggressive rivalry may, or may not, be honest and lair; but none will doubt that ■»ofh km us of advertisement are indispensable in the interests of' society, u itliout the one the standards of life would La everywhere stereotyped; without the other the most effective influence known to experience for securing efficiency would be withdrawn from tile p-.ocess of industry.-- No considering man, therefore, will refuse to.adniii die legitimacy and potential value of; advertisement.’’--Dr. Henson, Bishop 6f Durham.' "
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Hokitika Guardian, 5 February 1930, Page 3
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189ADVERTISING AND LIFE. Hokitika Guardian, 5 February 1930, Page 3
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