Page 2 Advertisements Column 2

Hokitika Guardian, 25 November 1929, Page 2

Smoker’s heart is principally due to a poisonous alkaloid found in tobacco leaf called nicotine. Strong tobaccos containing a high percentage of nicotine should therefore be avoided. Smokers should not judge by appearances alone' when buying tobacco. Even a seemingly mild cigarette kind, of a bright lemon colour often contains an excess of nicotine. It is by the way a. peculiarity of certain N.Z. soils that they will grow leaf with comparatively little nicotine it. Take, for instance, the wellknown Riverhead Gold, Cavendish, Navy Cut and Cut Plug No. 10, brands. All may be smoked without fear of consequences. This is largely owing to their being toasted. No other tobaccos are. The toasting it is that eliminates the nicotine and gives these lines their delicious flavour and aroma. They burn to the last shred and leave the mouth sweet and clean. They are manufactured exclusively by the National Tobacco Co., Ltd., (pioneers of the N.Z. tobacco industry), and are obtainable at all tobacconists as well as at many grocers and general stores. —Advt,