Page 8 Advertisements Column 2

Hokitika Guardian, 23 November 1929, Page 8

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Everybody knows that cooked food is more wholesome and more appetising than raw food, and precisely the same principle applies to tobacco. Wo do not eat raw meat or fish, or drink raw coffee. So why should we smoke raw tobacco? Now it is wonderful how the flavour and aroma of tobacco can be developed by toasting. And, more important still, as a result of the toasting process the tobacco loses most of its deleterious properties, and becomes comparatively harmless—a point that will appeal to till smokers. Eoreign brands, heavily charged with nicotine, will undermine in time the most robust constitution. The only toasted tobaccos are manufactured by the National Tobacco Co., Ltd., (pioneers (f the N.Z. tobacco industry), and includes the following favourites; Hiverliead (fold, a sweet and mellow aromatic; Cavendish, the famous sporting mixture; Navy Cut, a delicious blend (medimn) ; and Cut Plug No. 10. a rich, ripe and full-flavoured sort. Not only are these brands purer than the imported but cheaper, too. They are on sale everywhere bv tobacconists,—Advt,