Page 7 Advertisements Column 3

Hokitika Guardian, 16 November 1929, Page 7

There is as much difference between raw tobacco and toasted tobacco, as between raw potato and savoury chips. It’s not so much the material you use as the way m which you prepare it. Take, for instance, our finest N.Z. tobaccos. They are all toasted—hence their superiority. You need not be an expert to perceive the wonderful effect of the toasting process—flavour and aroma will toll you. And they may be indulged in to any extent because the toasting eliminates the deleterious properties of the leaf and neutralises the poisonous nicotine, thus rendering tiie tobacco safe to smoke. And — don’t forget that" these tobaccos are the only toasted ones procurable. There are various brands: “Kiverhead Gold” (mild and mellow); “Cavendish” (the sportsman’s smoko); “Navy Cut’’ (a choice medium) ; and “Cut Plug No. TO” (full strength). Those popular brands are exclusively manufactured by the National Tobacco Co., Ltd., (pioneers of the I N.Z. tobacco industry). They are on sale at all tobacconists and also at many grocers’ shops and general stores.—Advt.