HOW TO ADVERTISE

Hokitika Guardian, 8 November 1929, Page 8

HOW TO ADVERTISE

AN £8,500,000 FIRM. THAT FINDS NE WiSP APERS BEST. The supreme value oif Newspaper Advertising was urged by Mr W. Buc-•haaian-Taylor, Publicity Manager of. Messrs. J. Lyons and Co., Ltd., in an address to the Wandsworth (London) , Rotary Club recently. Mr Buchanan-Taylor told, the romantic story of Messrs. Lyons’s rise from a catering contract at the Newcastle Exhibition of 1887, to a company with a capital of nearly £3,500,000. He said “The foundation of the firm was a two penny pot of tea. Now the firm sells more than 1,350,000' packets of_ tea a day. __ “Lyons came into a. field that was said to be fully equipped, but by persistence, patience, and perseverance, built up the greatest catering organisation in the world, employing at present more than 30,000 people. The industrialist, small and large must make his products known. He must advertise. And if you ask me how to, best advertise i would say: Use the newspapers that go 'forth in their millions of copies per day to the very doorstep of the customers. Don’t he discouraged if results commensurate with your Advertising Expenditure do not immediately accrue. Perservere, .and as your business increases, extend your advertising.